Why shop preloved? A stylist’s perspective
London is a mecca for preloved, but not everyone can take the time to trawl through the secondhand stores across Kensington & Chelsea. So Circler stylists do it for you. And here’s why we think preloved is the best way to shop luxury.
1. Unbeatable Value: Style on a Savvy Budget
Luxury preloved allows you to access incredible quality and craftsmanship from renowned designers for a fraction of the retail price. You can snag a Chanel bag for the price of a high-street jacket, or a perfectly tailored Burberry trench for the price of a mediocre one. It's about getting more from your money, and looking fabulous while you do it.
2. Uniqueness and Individuality: Beyond the High Street Herd
Fast fashion churns out the same looks season after season, turning us all into walking mannequins. Preloved offers the chance to discover unique, one-of-a-kind pieces that will truly set you apart. You'll find vintage treasures, discontinued designs, and pieces with stories to tell, allowing you to express your personality and create a truly distinctive look.
3. Sustainability: Fashion with a Conscience
The fashion industry has a massive environmental impact. By choosing preloved, you're extending the life cycle of garments, reducing textile waste, and minimizing your carbon footprint. You're consciously choosing to support a more circular economy, which is not only good for the planet but also a stylish statement in itself. It tells the world you're a conscious consumer with an eye for quality and sustainability.
4. Investment Pieces: Building a Timeless Wardrobe
Luxury preloved often offers the chance to acquire investment pieces. These are items that retain their value, age beautifully, and can even appreciate over time. Think classic Chanel handbags, Hermès scarves, or vintage Dior dresses. They're pieces you'll cherish and pass on, creating a legacy of style.
So, where should you start your preloved treasure hunt in London? Here are some of the best brands to look out for, and the most sought-after items:
Brands to Covet:
Chanel: The ultimate investment. Look for the classic 2.55 flap bag, tweed jackets, and timeless jewellery.
Hermès: Scarves, the Birkin and Kelly bags (a real score if you find one!), and even preloved saddles if you're equestrian inclined!
Dior: From vintage New Look silhouettes to the Saddle bag revival, Dior pieces are always in demand.
Celine: Phoebe Philo-era Celine is a collector's dream. Look for minimalist designs, box bags, and beautifully tailored coats.
Gucci: Alessandro Michele's eclectic vision has made Gucci more popular than ever. Look for logo pieces, Dionysus bags, and vibrant silk scarves.
Burberry: The iconic trench coat is a must-have. Also look for vintage scarves and outerwear.
Vivienne Westwood: Punk rock royalty. Corsets, tartan, and rebellious designs are all worth seeking out.
Mulberry: A great British heritage brand. Their Bayswater and Alexa bags hold up well and offer excellent value.
Most Sought-After Items:
Chanel Flap Bags (Black, Beige, or Red): The holy grail of preloved.
Hermès Scarves (in Classic Prints): An instant injection of Parisian chic.
Vintage Dior Dresses (especially from the New Look era): Exquisite tailoring and timeless elegance.
Burberry Trench Coats (Heritage Styles): A London staple.
Designer Logo Belts (Gucci, Fendi, Dior): A simple way to elevate any outfit.
Luxury Leather Handbags (any classic style): Invest in quality leather that will last a lifetime.
Designer Silk Scarves: Versatile and add a touch of colour and sophistication.
Styling Tip: Don't be afraid to mix and match preloved pieces with your existing wardrobe. Pair a vintage Chanel jacket with modern jeans and a t-shirt, or style a second hand Dior skirt with a contemporary top.
My final word: Shopping preloved is an adventure, a treasure hunt, and a way to express your unique style in a responsible and sustainable way. It's the future of fashion, darlings, and it's already looking incredibly chic! Now go forth, explore the vintage boutiques and online marketplaces, and create a wardrobe that's as stylish as it is ethical. Happy hunting! Or on second thoughts, get your Circler stylist to do it for you!
